Back to News

Bloomberg: Apple CEO Ternus pushes Federighi to accelerate Siri's agentic AI roadmap

#apple#siri#ai#agentic

Bloomberg reports that Apple's incoming CEO John Ternus is pressing software chief Craig Federighi to accelerate Apple's AI efforts, moving beyond Siri tweaks toward agentic and other advanced capabilities. The company aims to turn Siri into a true AI agent, with near-term improvements expected to give the assistant fine-grained control over first-party apps, such as rotating and cropping images in Photos and organizing Safari tabs.

Coverage timeline

  1. Techmeme

    Mark Gurman / Bloomberg : Sources: John Ternus wants more urgency in Apple's AI efforts, pushing Craig Federighi to move beyond Siri AI tweaks to agentic and other advanced capabilities — The company wants to turn Siri into a true AI agent. … Apple's new CEO is pressing software chief Craig Federighi …

  2. The Verge AITerrence O’Brien

    Bloomberg's Mark Gurman says CEO John Ternus is pressuring AI czar Craig Federighi to accelerate the Siri roadmap and deliver a powerful AI agent that can compete with OpenAI's Dots or Meta's Muse. While Federighi has delivered a functional version of Siri AI on an incredibly short timeline, the company has no illusions that it's keeping pace with its rivals. Two significant improvements are expected to be made to Siri in the coming months. One will give the assistant fine-grained control over Apple's first-party apps, allowing it to do things like rotate and crop images in Photos and organize Safari tabs. Those capabilities are expected to … Read the full story at The Verge.

Related stories

  • Apple opens Siri AI to all developers with iOS 27.3 betas via App Intents

    Apple announced that with the iOS 27.3, iPadOS 27.3, macOS 27.3, and visionOS 27.3 betas, a new Developer Preview lets any developer integrate Siri AI into their apps using App Intents. The update enables Siri AI to perform actions across third-party apps, using personal context, natural language processing, and on-screen awareness, and introduces an 'app skills' feature for combining tasks into single actions.

    2 reports · 2 sources
  • Apple to launch Apple Intelligence in China in December via iOS 27.3, excluding Siri AI

    Bloomberg reports, citing sources, that Apple plans to launch Apple Intelligence in mainland China in December via iOS 27.3, with features first rolled out in 2024, excluding the new Siri AI. The launch follows regulatory approval on September 29 and involves Baidu for search and Siri-related features and Alibaba for AI model capabilities. Tim Cook confirmed the approval and said a beta version will be released in late October, including features like real-time translation, writing tools, and photo cleanup, but not Siri AI.

    3 reports · 2 sources
  • Apple launches iOS 27.3 beta with Alibaba-powered Apple Intelligence in China

    Apple released the first developer betas of iOS 27.3 and watchOS 27.3, introducing Apple Intelligence in China with an Alibaba-powered content filter. The integration lets users invoke Qwen for enhanced Siri, visual intelligence, and writing tools, with optional sign-in via Apple or Qwen accounts and seamless handoff to the Qwen app. The feature is available to users in China with supported iPhones and regional settings set to China.

    2 reports · 2 sources
  • Apple adds AI assistant to Pages, Keynote, Numbers, Logic Pro with MCP support

    Apple is adding a beta AI assistant built on Apple and OpenAI models to its productivity apps Keynote, Pages, Numbers, and Logic Pro. The assistant can draft and restructure content in Pages, organize data in Numbers, and design or animate slides in Keynote. Keynote, Pages, and Numbers now support the Model Context Protocol on macOS 27 or later, allowing third-party AI agents to integrate with the apps.

    2 reports · 2 sources

News updates every hour. Subscribe in your RSS reader to get new stories automatically.

Subscribe