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OpenAI to test visual ads in ChatGPT image generation in US

#openai#chatgpt#advertising#image-generation

OpenAI announced it will begin testing a new visual ad format in ChatGPT later this month in the US, displaying clearly labeled sponsored product images alongside generated images. The ads will remain separate from generated content and will not influence ChatGPT's answers, and will not appear for Plus, Pro, or other subscribers.

Coverage timeline

  1. OpenAI Blog

    OpenAI introduces a new visual ad format in ChatGPT and expands measurement tools, attribution partnerships, and brand suitability for advertisers.

  2. Techmeme

    Mayank Parmar / BleepingComputer : OpenAI says it will begin testing a new visual ad format in ChatGPT later this month in the US, displaying clearly labeled visual ads during image generation — OpenAI is expanding ads in ChatGPT, and one of the first new formats will show visual ads while you're generating images.

  3. The Verge AIEmma Roth

    OpenAI's latest ad format will put images of sponsored products and services on your screen. The ads, which OpenAI will begin testing in the US later this month, will "initially" appear when you generate images with ChatGPT, according to an announcement on Monday. The company first brought ads to ChatGPT in February. Until now, ChatGPT's ads only showed a company's name, logo, and a link to its product in a "sponsored" section beneath your chat. OpenAI's visual ad format will similarly remain separate from the image you generate and will "not influence the answers ChatGPT provides." Ads won't appear if you subscribe to ChatGPT's Plus, Pro, … Read the full story at The Verge.