OpenAI Cuts ChatGPT Ad Rates, Targets SMBs, Hires Meta Talent
OpenAI is intensifying efforts to grow its advertising business within ChatGPT by cutting ad rates, focusing on small and midsize businesses, and hiring talent from Meta. The move comes as OpenAI competes with Anthropic for developers through new models and tools.
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Alix Coutures / The Information : OpenAI continues to work to grow its ad business in ChatGPT, cutting ad rates, chasing small and midsize businesses, and hiring some new talent from Meta — As OpenAI has jockeyed with Anthropic to win over developers with new models and tools this year, its advertising business at times has seemed like an afterthought.
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