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Google launches google.com/goto redirect to curb scraping by AI firms

#google#scraping#ai#search

Google has begun rolling out a new passthrough URL, google.com/goto, designed to obscure direct links to search results and deter third-party tools and AI companies from scraping them. The move aims to protect Google's search data from unauthorized automated access.

Coverage timeline

  1. Techmeme
    Google starts rolling out the google.com/goto URL as a passthrough URL to help prevent scraping of its search results by third-party tools and AI companies (Barry Schwartz/Search Engine Roundtable)

    Barry Schwartz / Search Engine Roundtable : Google starts rolling out the google.com/goto URL as a passthrough URL to help prevent scraping of its search results by third-party tools and AI companies — This seems like a way for Google to help prevent scraping of its search results by third-party tools and AI companies …