Amazon partners with OpenAI for ChatGPT ad pilot; ChatGPT Ads hits $1B ARR
Amazon and OpenAI announced a partnership allowing US advertisers using Amazon DSP to run ads in ChatGPT through a pilot program, with OpenAI handling ad placement via its own systems. The news comes as ChatGPT Ads reached $1 billion in annualized revenue last month, marking a significant milestone for OpenAI's advertising business.
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Peter Adams / Marketing Dive : Amazon partners with OpenAI to let users of Amazon's DSP run ads in ChatGPT in a pilot program limited to the US; ChatGPT Ads hit $1B in ARR last month — Conversational ads inventory will be available as a managed service via Amazon DSP, but OpenAI will handle placement through its own systems.
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