Back to News

OpenAI expands ChatGPT ads to 83 countries, advertiser base tops 100K

#openai#chatgpt#advertising#expansion

OpenAI is expanding ChatGPT ads to 26 additional countries, bringing the total to 83, as part of efforts to grow advertising revenue and offset AI costs. The company says its advertiser base has grown to over 100,000, up from 20,000 in August.

Coverage timeline

  1. Techmeme

    Alix Coutures / The Information : OpenAI expands ChatGPT ads to 26 additional countries, taking the total to 83 countries, and says the platform's advertiser base is 100K+, up from 20K in August — OpenAI is expanding ChatGPT ads to 26 more countries as it tries to turn advertising into a bigger source of revenue to help cover its AI costs.

Related stories

  • OpenAI to test visual ads in ChatGPT during image generation in US

    OpenAI announced it will begin testing a new visual ad format in ChatGPT later this month in the US, displaying clearly labeled sponsored product images alongside generated images. The ads will remain separate from generated content and will not influence ChatGPT's answers, and will not appear for Plus, Pro, or other subscribers. This expands on the text-based sponsored ads introduced in February.

    4 reports · 4 sources
  • OpenAI Cuts ChatGPT Ad Rates, Targets SMBs, Hires Meta Talent

    OpenAI is intensifying efforts to grow its advertising business within ChatGPT by cutting ad rates, focusing on small and midsize businesses, and hiring talent from Meta. The move comes as OpenAI competes with Anthropic for developers through new models and tools.

    1 reports · 1 sources
  • OpenAI rolls out GPT-6 to all ChatGPT users with Intelligent UI

    OpenAI announced the global rollout of GPT-6 in ChatGPT, replacing GPT-5.6 models, with free and Go users receiving GPT-6 Luna and paid tiers receiving GPT-6 Sol. The update introduces Intelligent UI, which generates interactive elements like charts, buttons, and forms in responses, and GPT-6 can start answering web-search questions 44% earlier on average than GPT-5.6 Instant. OpenAI also released a 24-page safety report including evaluations for users under 18.

    6 reports · 6 sources755 points · 458 comments
  • OpenAI launches Dots, always-on GPT-6 Astra agents with cloud computers

    At DevDay 2026, OpenAI unveiled Dots, always-on AI agents powered by GPT-6 Astra that run on their own cloud computer, accessing a web browser and over 4,000 apps. Available to Pro, Business Premium, and Enterprise users, Dots can be messaged via ChatGPT, Slack, and Microsoft Teams, with a waitlist for iMessage and RCS. OpenAI also announced ChatGPT Space, a collaborative workspace, and expanded Sign in with ChatGPT to 16 launch partners.

    10 reports · 4 sources764 points · 641 comments

News updates every hour. Subscribe in your RSS reader to get new stories automatically.

Subscribe